For example, the policy allows individual school administrators to have the final say on what constitutes commercialism, by deciding which logos are allowed: An administrator could decide that a Starbucks logo on a corporate-donated bookmark is not advertising.
"The policy as written has a few serious loopholes," says Brita Butler-Wall, executive director of Citizens' Campaign for Commercial-Free Schools (CCCS).
"Our group is not saying they have to start filing the logos off the fronts of TVs. We're talking about logos that identify corporate sponsors," Butler-Wall says. CCCS would like these logos to be prohibited.
Additionally, CCCS would like to see Channel One pulled from schools immediately. "It's an indefensible use of class time," Butler-Wall says.
CCCS found an ally in School Board Member Michael Preston. In the grand finale of his 20-year school board tenure, Preston, who lost a city council race against Richard Conlin on November 6, proposed amendments to strengthen the policy. Preston's long-shot amendments called for immediately changing the fronts of soda machines and pulling the plug on Channel One, plus banning logos unless they are inherent to a product. For example, a can of Coke could keep its logo, but a Nike athletic uniform wouldn't automatically call for a "swoosh" design.