Your incorrect use of quotation marks has led me to subconsciously avoid using them, even where they are warranted. I'm amazed someone as successful as you could get by thinking that quotes adds emphasis, the same way underlining or italics would. This is a classic mistake, one that I encountered frequently when I went to high school in the most impoverished part of Appalachia. Someone with your intelligence should not be making the same mistakes as snake-handling, cud-chewing hill people who have not come down from the mountains since 1765.