I'm not sure what this poster is for (a band, I assume?), but I love a few things about it. First, "Die Wandlung" means "the change" in German, and the type turns a corner, actually changing directions as you read it. Clever, yes? Second, this is the first of a series—it takes a serious commitment to slowly unveil a project through rounds of enigmatic posters. Third, it's set in the font DIN (Deutsche Industrie-Norm = German Industrial Standard), a typeface chosen by Germany in 1936 as its standard font for traffic signs, technology, and business—this honors the design history and completes the cultural reference. It's nice to know someone out there is doing their research. CORIANTON HALE

DIE WANDLUNG

January 2006