Cassette tapes are back, as devotees of local labels like Help Yourself, Casino Trash, and Lost Sound Tapes can attest. In much of Africa, the cassette connoisseur Brian Shimkovitz is having the opposite problem.
âTape shops donât really exist anymore,â Shimkovitz told The Stranger over the phone from Brooklyn. Thatâs kind of an issue when your music project is called Awesome Tapes from Africa.
Still, the L.A.-based DJ and record label owner, who releases throwback and contemporary African music, then splits proceeds with the artists, persists. He culled tapes from warehouses of otherwise worthless goods on recent trips to Senegal, Ethiopia, and Ghana. In South Africa, he just missed the closure of a Tower Records equivalent, which dumped thousands of tapes on the curb when the chain shuttered.
Shimkovitz will be hauling a portion of his tape collection to town on Thursday, April 26 for a DJ gig at Kremwerk. He appears alongside Seattleâs cutting-edge experiment in what African music can sound like in America, Chimurenga Renaissance, the side project of Shabazz Palaceâs Tendai âBabaâ Maraire, the son of a Zimbabwean mbira master, and Hussein Kalonji, a first-generation Congolese-American and son of a soukouss-style guitar virtuoso. (KEXPâs Darek Mazzone, host of Woâ Pop, rounds out the bill.)
Shimkovitz got into tapes in 2006 during a Fulbright scholarship to Ghana, when the then-aspiring ethnomusicologist was studying youth culture and the music industry through the lens of hiplife, a dance-friendly local flavor of hip-hop. Back then, they were the de facto music medium in West Africa. So like every music head in the mid-2000s, Shimkovitz started a blog, first the hiplife complex, and then Awesome Tapes, which ended up becoming a career.
Over a decade later, just like African technology leapfrogged past landlines and straight to mobile phones, a fervent tape culture has gone digital, with bluetooth file transfersâa culture Portland-based Sahel Sounds has admirably documentedâreplacing stalls selling tapes. âThe physical movie and music marketplace has dwindled because of piracy and online streaming,â Shimkovitz said.
Despite the dwindling supply, Shimkovitz swears heâs not freaking out like a tape junkie facing withdrawal. âFor me the tape has never been this type of rarity the way people treasure vinyl,â he said. âIâve always thought of it as a mass-produced, democratic, easy-to-access-for-every-person cultural artifact.â Although tapes are scarcer, since they donât fetch big bucks on the secondary market from collectors, he faces little competition and a low financial barrier to entry when it comes to salvaging whatâs left before it ends up in a landfill.
âIm chasing whatâs left,â Shimkovitz said. Although he has thousands of tapes, he insists, âIâm not a crazy insane collector. Iâm not one of those people whoâs fetishizing and searching more and more cassettes. If I can find them, Iâm stoked. If I visit a country in Africa as a tourist, then I search for cassettes. But Iâve never gone just to dig for tapes.â
These days, Awesome Tapes from Africa is more focused on cultivating an artist roster than reviving old tapes. Shimkovitz has had a string of successes pushing new musicians, like Ghanaian marathon spinner DJ Katapila, and reviving the careers of oneâs who had largely faded from memory, like Ethiopian jazz legend Hailu Mergia. The latter is booked to play Seattle later this year and Shimkovitz anticipates a big showing from the regionâs 10,000-strong Ethiopian and Eritrean communities.
At Kremwerk, meanwhile, Shimkovitzâs cassette-only performance may be a technological debut for the club, which reportedly was still sourcing tape decks at press time. (Shimkovitz travels with his own as backup.) Whether in their original heyday or now during their indie revival, tapes were never a central medium in DJ culture, but Shimkovitz finds himself happily slotted in between synthesizer and drum machine heavy beats.
âWhen I play a techno rave in a warehouse, my set is a nice palate cleanser in between a whole bunch of heavy, minimalist, or tech-y kind of music,â he said. On Thursday, however, it will be the star of the show.