Last night, developers unveiled plans for an eight-story building—Market Street Landing—on the site of the former Ballard Denny’s. MyBallard has a brief write-up about the presentation before a city design-review board and neighbors. I gotta say—man, this is an ugly building.

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And it’s not that all new buildings are crap, or that condos are invading our sacred burg, or that this design doesn’t relate to the neighborhood, or those other red-herring excuses from people who want to send Seattle back to 1974. And it’s not that the Denny’s was especially special. The problem here is that this eight-story building, donning little pitched rooflets, is attempting to look like a set of small Craftsman-style houses. But it can’t look small: It’s a huge building. If you’re building big, go big. Be bold.

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