Introduce your boyfriend to a reporter from the New York Times as your boyfriend and the fact that you have a boyfriend could wind up in the profile of you that the New York Times reporter was sent to write about you. Reporters these days operate under the assumption that men with boyfriends—particularly men in New York City, particularly male fashion designers—are out of the closet.
So the New York Times really shouldn't be faulted for "outing" designer Jason Wu to his extended family, Jezebel. Wu outed himself to and through the New York Times. The lesson here: If you're making a secret of your homosexuality it's your responsibility to keep it secret. It's not the New York Times' responsibility.