The soft-drink wars just went thermonuclear:

A hardline Hindu organisation, known for its opposition to "corrupting" Western food imports, is planning to launch a new soft drink made from cow's urine, often seen as sacred in parts of India.

The flavour is not yet known, but the...the liquid produced by Hinduism's revered holy cows is being mixed with products such as aloe vera and gooseberry to fight diseases such as diabetes and cancer.