The Unofficial Apple Weblog says it has a first look at books that will be available in Apple's iBookstore:

The authors include Stephen King, Timothy Ferris, Malcolm Gladwell, Dubner & Leavitt, Kennedy, Agassi, Palin and Beck.

No surprises there; like the Kindle, the iBookstore is probably going to focus mainly on big-name blockbuster titles for a long, long time to come. The base price for most of these ebooks is apparently $14.99, which means that the $9.99 ebook from major publishers is about to become a thing of the past.