...or you will wind up like this lady:
A couple weeks ago, an Amazon reviewer named Alana Chandler—the No. 1 reviewer, according to Amazon, of new books on the site—left a one-star review for Secrets of a Jewish Mother, the new book by Real Housewives of New York City cast member Jill Zarin. “I wanted to find this warm and loving but it seemed more like a doctrine in many cases that isn’t loving and could be detrimental on several levels,” Chandler wrote in her 1,500-word-plus review. “Not to mention it’s been widely reported that it’s for show rather than actual advice the authors themselves believe.”
Three days after Chandler’s review went up, an Amazon user named “Susan Saunders” left a comment on the review. Saunders wrote that Chandler was “a jealous person who likes to gang up on people.” She continued: “I feel sorry for you but more for your cat.” (Chandler’s reviewer photo shows her with her dog.) “Someone needs to take your cat away from you and give it to a loving person. Jealous of Jill? You are just making her more famous and people are buying her book because it is a GREAT book about Jewish Mother’s [sic]. You are ANTISEMITIC and it shows.”
Saunders turned out—shocking, I know!—to be Zarin, engaging in a little sock puppetry. This is the second case of Amazonian author sock puppeting to come to light this month.
Seriously, authors: Stop it. The public shame and humiliation that comes after something like this is way worse for you than a one-star review from a nobody on Amazon.