Consumerist reports that Big Paper is about to launch an ad campaign aimed directly at our children:

If John Williams, the CEO of Domtar Corp., has his way, kids all across North America will be asking for printers this holiday season. Somehow I doubt he'll have his way, but here's his plan: his company is about to launch a "Put It On Paper" campaign via print, Facebook and YouTube that will encourage people to print out things like emails and web pages.

You want me to print more stuff out? How about making a printer that isn't a dumb, crippled piece of shit right out of the box?

(Also in Dumb Ideas I Learned About on Consumerist: Subway is trying to trademark "Footlong.")