Google TV, a new set-top box and embedded TV platform, was announced at Google's developer conference today.

It's like.. well, it's like AppleTV, but almost surely better. Has a full web browser, searches across various platforms, etc. Unclear if this has any kind of DVR features, but that would make sense.

Apparently it will be available this fall/winter, and will be embedded in some Sony and Logitech products.

On a related note, I recently found out that you can get many TV shows for FREE, right out of the air. No cable or nothin'! It's like magic.