I've always used that phrase as a nickname for The Family Circus.

Now it's a real thing, at least in the UK:

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As Anna North points out on Jezebel:

"Abortion ad" deserves quotes because, although it's been billed as such in the British press, the spot by sexual health clinic Marie Stopes International actually advertises a helpline, not abortion services per se. And as the clinic points out, far more people call its line than ever come in for an abortion. Still, the ad does depict women concerned about unplanned pregnancies, and it directs such women to a resource that may counsel them on abortion — which would be pretty shocking on American TV.