It's called Its Form Will Follow Your Performance (Seattle), and here's the pitch—you do not have to be rich, you do not have to be "in":
Alex Schweder La is looking for five (5) people, from outside the art world pool ideally, who need "free architectural advice" for a renovation of their apartment or house. These people need to be of limited means, and willing to have this process documented and agree to him exhibiting or publishing this documentation. He will then meet with these 'clients' for about an hour at Lawrimore Project and hear what is wrong with their apartments. He will then give them free advice about how to renovate their apartment. They will go home and 'perform' this renovation, document it and send it to him via email. They will then discuss the shortcomings and successes of the renovation and try it again. This will again be documented by the client. This correspondence will continue until they agree their apartment is renovated.
Prospective clients should email their interest to Scott Lawrimore with the subject line "Free Architectural Advice."
Schweder La will contact the five clients chosen and set up the appointments.
*His name used to be, simply, Alex Schweder. Then he married a lady with the last name of La, therefore he added her last name to his last name, making him Alex Schweder La, which, while fantastical-sounding, is merely the routine addition of a fantastical-sounding syllable, not an art statement. Schweder also has work in this show opening tonight.