Richard Branson has announced that he's launching an iPad-only magazine. I can't believe it's taken this long for someone with money to have this idea.
Branson thinks his iPad-only Maverick magazine will have a big advantage over traditional publications when it launches in the fall because it lacks a paper version. By Branson’s logic, the publishers of print magazines cannot price their digital versions low enough, because they don’t want to compete with their higher-priced print editions.
The big problem with Maverick is the name. I can't read that word anymore without hearing a John McCain-like "heeennnnngh" in my head. Once I clear out all my McCain-related thoughts, it makes me think of a 1970s porn magazine.