...and there's a lawsuit going forward against Vitaminwater's parent company—good ol' Coca-Cola—that would like to make this perfectly clear.
[U.S. District Court Judge John] Gleeson said Vitaminwater's use of the word "healthy" violates Food and Drug Administration labeling rules. In a 55-page opinion, Gleeson also took issue with the Vitaminwater's name, which fails to identify sugar as a key ingredient in the drink, though it is listed in nutrition information on the bottles.
The product's name and labeling could "reinforce a consumer's mistaken belief that the product is comprised of only vitamins and water," Gleeson wrote.
Coca-Cola tried to get the case dismissed, but no dice. More from the Associated Press over here.