An email exchange...

Dan,

I called The Stranger office trying to reach you with no success. We need to talk about your post regarding Seattle City Light's video contest. Please call me at the number below.

Scott Thomsen
Sr. Strategic Advisor, Communications & Public Affairs
Seattle City Light

Hey, Scott....

I'm not available by phone at the moment. I have email, however, but I can't call. What's up?

Dan

I saw your posting about the video contest and we should talk about it.

Scott Thomsen
Sr. Strategic Advisor, Communications & Public Affairs
Seattle City Light

Okay—what's up?

You're calling to thank me for helping to get the word out about your contest?

Dan

This contest is designed to increase awareness of energy vampires and encourage people to conserve energy. Those are goals The Stranger has said it supports.

Linking it to a porn video contest damages that effort.

Additionally, videos submitted for the contest will be reviewed for appropriate content before they are posted for public viewing and voting.

Scott Thomsen
Sr. Strategic Advisor, Communications & Public Affairs
Seattle City Light

Porn consumption and energy conservation are mutually exclusive?

And how does linking your contest to HUMP damage the goal of energy conservation? Are people going to see my post and decide to pull the insulation out of their attics?

We got the word out in a humorous way, a way that will appeal to Stranger readers (who are overwhelming pro-energy conservation and pro-porn). I don't understand what the downside is for you exactly. And if someone makes a creative, non-explicit, 90-second video that's vaguely sexy and meets your criteria and HUMP's, why not allow it to a part of your contest? It might actually generate some interest and enthusiasm—and that would assist your effort, not damage it.

Dan

The porn connection might generate enthusiasm among your readers, but it would undoubtedly create a backlash among a broader audience that would decrease participation in the contest thus limiting its ability to encourage people to conserve energy by eliminating energy vampires.

Your column didn't suggest anything vague. It was explicit in the kind of content that would do this.

I do hope that lots of people from all over our service territory participate in this contest in a creative manner that will encourage others to think about what they can do to reduce their electricity consumption. That includes readers of The Stranger who are able to channel their creative energies in just the one direction (energy conservation) for this contest.

Scott Thomsen
Sr. Strategic Advisor, Communications & Public Affairs
Seattle City Light

Well, in my original post I did say that videos didn't have to be hardcore, the implication being that hardcore videos wouldn't pass muster with Seattle City Light. Let me know if you experience any backlash. I can't imagine that you would and I'd be curious to know what form it took if it occurred.

Dan