Galleycat reports that Virgin America will soon enable a "Read" button on their seat-back televisions. This service will probably allow passengers to sample chapters of books for free.

Dianna Dilworth speculated: "It could be a great place for publishers to market their books and give away sample chapters. I like to catch up on new music videos on Virgin's entertainment system, so why not read a couple of chapters from a few new bestsellers to decide which ones I might actually like to buy and read."

The great thing about e-books is that they have enabled books to re-enter the public sphere of media devices. Where before you could just watch movies and television shows, you now have the option to read, too.