Slog Tipper Keith wants you to see this: Bookmarc is a new bookstore envisioned by fashion designer Marc Jacobs. (It took the space on Bleecker Street formerly occupied by New York's late, lamented Biography Bookshop.)

The shell of Biography remains intact, familiar, but startlingly changed. Most of the old shelves have been left in place, but they now give room to both books and designer accessories—$88 leather bags, branded totes, keychains, and blank notebooks with covers that mock and riff on classic titles from literature. "Moby's Dick (LOL)" is one title. "As I Lay Tanning" is another.

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The blog post goes on to say that the bookstore is home to mostly large photo books. There are only a few novels and biographies. Many books are organized not by author but by the color of the dust jacket. Vanishing New York and VNY commenters are pretty roundly negative on Bookmarc, but I'm not so sure that's the right reaction to take to this kind of store.

The first impulse that most literary minded people feel on confronting any new approach to bookstores is revulsion. That has not worked out so well for booksellers in the past; I attended many meetings where e-book discussions were tabled because the old-timers swore that nobody would ever want to read a book off a screen. Maybe it's time to skip the impulsive hatred and really look at what there is to learn here. At least Jacobs is trying to make the book as an object into a fashionable, attractive thing. And his team knows how to display something to make it look as attractive as possible; more attractive display techniques are certainly something that most bookstores could stand to learn. The very object-ness of books is something that e-books, by definition, can never replicate; bookstores should learn how to make the most of that.