A group is running a contest for whoever can make the best commercial mocking the ad for Initiative 1107 you see below. The winners get $500 cash and get their ad to air on TV:
The campaign for Initiative 1107—which is airing the commercial being mocked—makes lying sacks of shit look honest and odorless. Does the wholesome
actor grocer say this is a temporary tax on candied poison? Nope. The ad says this vote is all about food. Food, food, food. The measure would repeal about $120 million a year in temporary taxes on soda, candy, and bottled water. That's not food; that's candy and soda. They are trying to gain truthiness by repealing a slight increase on business taxes for food processors that totals a mere $4 million (and that's not a new tax, that's just recalibrating the food processor tax to be like other businesses). And the taxes help pay for health care for kids, essential funding for public schools, or other programs that help the poor.
This commercial is bullshit cooked three other ways: The allegedly "confusing" candy definitions are a standard (streamlined sales and use tax agreement in 23 states); this isn't a "new tax" special to Washington (it's a long standing B&O tax we mentioned above, and competitors in other states pay their own B&O tax rates); and nobody is going to lose a job (soda will have this excise tax regardless of whether it was bottled in Washington or another state).
Almost every penny of the $14.4 million for this disingenuous campaign comes from the American Beverage Association, lobbyists for the world’s biggest soda companies.
What to do? You can't compete dollar-for-dollar to oppose I-1107. But you can MAKE YOUR OWN AD—and get it on TV.
The No on 1107 campaign is kicking off a contest that begins today to mock the ad. They even made their own okay commercial to get things started. And you can make one that's even better. The winner will get $500 cash and their spot airs Daily Show in the Seattle media market on October 25.
Rules are after the jump (basically, make a spot, put it on YouTube, and send them an email). The winner will be picked on October 22. Judges include Joan McCarter (McJoan) from Daily Kos, Nancy Guppy from the Seattle Channel’s Art Zone, and me.
So make your ad.
The No on 1107 campaign is calling out to all comedians and video provocateurs to send us your best and funniest ad against I-1107.
The American Beverage Association is running the most expensive initiative campaign in Washington history, and they are trying to deceive voters into thinking that soda and candy are “food and groceries.” But they’re not. They’re just not.
Can you help us mock the soda lobbyists’ ridiculous claims?
Are you the next Judd Apatow or Sarah Silverman? Of course not. Do we have $15 million to give away? Not even close. But show us what you’ve got and we’ll put it up against the Soda Lobbyist’s $15 million ad campaign, because real creative genius doesn’t start off rolling in money, real creative genius is earned with hard work and long nights and unfunded trips to exotic places like New York and Hollywood and the Emerald Queen Casino where you call yourself an actor or a writer or a musician while you’re handing watered down drinks out to ungrateful tourists. At least that’s what our mom told us.
We can help you get there. The winner of Project Fizzle will take home $500 (or 0.000033% of $15 million) and the winning ad will air in Seattle on October 25th during The Daily Show.
We’ll even throw in an extra 12 cents to cover the tax so that you can afford your next six-pack of soda.
We’ve seen the other side’s ads with their fancy actors and misleading language that The Seattle Times calls “mostly false.” By sending in your No on 1107 videos, you can help us set the record straight.
Judges include Joan McCarter (McJoan) from Daily Kos, Nancy Guppy from the Seattle Channel’s Art Zone, and Dominic Holden, News Editor at The Stranger.
I-1107 would repeal the small, mostly temporary taxes on soda pop, candy, bottled water and gum. The American Beverage Association — the national lobbyist for the big soda pop companies — wrote and funded the initiative because they want to protect their massive profits. We think it’s worth a few cents more for a can of soda to raise money for education and health care.
Visit VoteNo1107.com to find out more.
Project Fizzle Rules:
- Videos should mock and make fun of the American Beverage Association and their deceptive campaign.
- Video submissions must be either :25 or :55 seconds long
- Videos must be uploaded to YouTube no later than COB, Friday, October 22, 2010, with a link emailed to the campaign at: firstname.lastname@example.org
- All submissions become the property of Project Fizzle and the No on 1107 campaign.
- Submissions will be used publicly to promote the No on 1107 campaign.
- The winning ad will go on TV, so please no explicit profanity, no porn, no tasteless isms (racism, sexism, whateverism), no illegal activities, and nothing that you wouldn’t want to see on Facebook or emailed to your mother.
- Judges will be looking for humor, originality and clarity.
Contact the campaign at email@example.com if you have questions.