Officials in San Francisco are set to approve a ban on free toys in children's fast-food meals, like Happy Meals, unless they add fruits and veggies and reduce their sodium, fat, and sugar content. If passed by city officials next week, it would be the second of its kind in the nation and affect dozens of fast-food establishments in the area.
Under the proposed ordinance, restaurants may give away a free toy or other incentive item only if the meal contains less than 600 calories, has less than 640 milligrams of sodium and if less than 35 percent of the calories are derived from fat (less than 10 percent from saturated fat), except for fat contained in nuts, seeds, eggs or low-fat cheese.
Eric Mar, chief sponsor of the ordinance, said he modeled it after a new law in Santa Clara County adopted earlier this year. It's a novel approach to the nation's war on childhood obesity, and may be a good step in the right direction, but I doubt it'll keep kids from screaming for Happy Meals or improve the health of those meals much. The trinkets are nice, but it's the
fat, sugar, and salt Happy™ that kids crave.