Hollywood coasted through the final weekend of the year, concluding the second-worst year since 1996.
Studios sold 1.35 billion movie tickets in 2010, according to a study by Hollywood.com released Sunday.
While inflation and pricey 3-D tickets drove revenues above $10 billion for only the second time, the number of tickets sold was the lowest since 1996, when 1.33 billion moviegoers clicked through turnstiles.
Maybe this had something to do with the fact that 2010 was an atrocious year for mainstream Hollywood movies? I watched Knight and Day over the weekend*, and I have to say: If people are apologizing for that piece of shit by dragging out the old "Turn your brain off" excuse, Hollywood deserves to collapse.
* However, I also watched Going the Distance this weekend and maybe it was just the close proximity to Knight and Day, but I was pleasantly surprised. It had the typical post-Apatovian raunchy comedy problems—everything stops dead when it's time to drag out the emotional climax—but the first 45 minutes is a pretty funny, potty-mouthed, sex-happy romantic comedy.