Starbucks unveiled their new logo today.


I don't really care about this any more than you do, but I love watching people go way over the top describing this kind of thing, as CEO Howard Schultz does in this video. It's two minutes of a person saying absolutely nothing.

Okay, I guess he is saying one thing: "Lookit, we got a new logo!"

As for the new logo itself, it seems fine. Really not much of a change. Same fish-lady, reversed colors, no words.

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