First, he's so freaking good in 50/50, the new film that opens today and which I rave about here.

Second, he has an extremely good sense of humor about being a Bear Sex Symbol, as seen in this almost-NSFW clip from Wednesday night's Conan.

Finally and cumulatively, he's a dreamboat. Am I the only one who, given the chance to slow-dance with one of the leads of Pineapple Express, would pick Seth Rogen over James Franco every day of the week?