Yes, the people who own and live in this Barcelona property are stinking rich. Yes, the music for the video is horrible. But if you put those two things aside, you are left with something amazing: the renovation of the ruins of a cement factory.

The greatness of this project is that the decay of the factory (the way it deteriorated, the way nature adopted it) has been preserved. The best part of the project are were we see the unity of the old structure, nature's intrusion, and human reoccupation.

It's also meaningful that the old cement factory looks a lot like an old cathedral. Cement is the god/substance of the city. The city is all human. And a human is a god to a human (Spinoza put this way: Man is a god to man).