After confronting Starbucks CEO Howard Schultz at the Starbucks annual shareholders' meeting in Seattle today, a furious National Organization for Marriage (NOM) announced an international boycott against the gay-marriage-endorsing company because "purchasing a cup of Starbucks equals support for gay marriage."

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But Schultz was unflappable. Check out this video of his exchanges with NOM props/shareholders:

[UPDATE: The YouTube clip posted by nomvideofeed was suddenly set to "private"—but a screen shot and a partial transcript, taken while it was public, is below.]


"I assure you the the senior team of Starbucks discussed this, and to be candid with you, it was not something that was a difficult decisions for us," Schultz told the first questioner—to a burst of applause from the stock-holding crowd at McCaw Hall. "From time to time we are going to make a decision that is consistent with the heritage and history of the company that may be inconsistent with one group's view of the world... We made that decision in our view through the lens of humanity and being the kind of company that embraces diversity."

The another NOM prop then asked "if it is prudent to risk the economic interest" of the company by adopting a controversial political position.

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Unfazed, Schultz explained that Starbucks employs 200,000 people—with the obvious subtext that the number including lots of gay people. "The success that we have enjoyed, that is linked to shareholder value, has a great deal to do with whether our people are proud of the company they work for," he said.

NOM is outraged. They've launched an international "Dump Starbucks" protest and are asking people just like you to visit "immediately to take action." The NOM Blog says the group will "place ads throughout the United States, as well as in the Middle East and Southeast Asia."