This is how you do it..

Gov. Chris Christie, the fleece-wearing, order-barking Neptune of the Jersey Shore...
The whole Christie/Obama thing is blowing up in Rmoney's face. What is everyone seeing and writing about? One, he looks irrelevant...
Romney looks, and is, irrelevant. That "nonpolitical" event of his yesterday was disgraceful. The Red Cross doesn't even want canned goods. His normal campaign bio film ran, which strategist Stuart Stevens tried to laugh off as having shown because "some volunteer just pressed play, I guess." And McCain, with his Benghazi remarks, made Romney's day yesterday as political as it could possibly be.

Two, he is fighting with American automakers...

Mitt Romney’s presidential campaign is challenging criticism from U.S. automakers over campaign ads that claim General Motors and Chrysler are adding jobs in China at the expense of Ohio.

Romney spokeswoman Andrea Saul said Wednesday, quote: “Their comments don’t refute anything in our ad.” Romney ads on TV and radio repeat a version of a claim Romney made in a campaign speech last week: that Chrysler is moving Jeep production to China.

At the beginning of the week, Sandy, politically speaking, was the big unknown—yes, the ghost of Rummy. Now, the unknown is more and more becoming known as a loss for Romney. This is the fact of the matter: The only moment Romney has had in the sun during this long and very expensive race has been that one and only debate. There is nothing before it (Romney mocking the 47%), and nothing after it (Romney mocking car executives).