FROZEN DESSERT ON A STICK Vanessa Resler and Will Lemke do it right.
  • Kelly O
  • FROZEN DESSERT ON A STICK Vanessa Resler and Will Lemke do it right.

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"Popsicle®, Creamsicle®, Fudgsicle®, and Yosicle® are registered trademarks of the Unilever Group of Companies and can only be used to identify the frozen confection products of Unilever. They may not be used to refer to frozen confection products of other companies or frozen confection products generally. Misuse of these trademarks may violate Unilever's very valuable rights."

This is the first in a series of disclaimers on Popsicle.com asserting its ownership of a suffix almost universally used to refer to treats purchased from a musical vehicle in the hot months. (More comical warnings follow: Did you know that the word "Popsicle" should never be used in the plural form? Rather, please politely order more than one Popsicle® ice pop.) What is a burgeoning frozen-dessert-on-a-stick company to do?

Seattle's premier not-Popsicle® producer has determined that "artisan ice pop" is the answer. Six Strawberries, founded in 2012 by Will Lemke and Vanessa Resler, is growing faster than ever...

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