NYT:

Sony Pictures said on Tuesday that it had secured a limited theatrical release for “The Interview” on Christmas Day.... One person briefed on the effort said on Tuesday that it appeared unlikely that big chains like Regal or AMC would come on board but that Sony was likely to patch together distribution for the film in 200 to 300 smaller theaters. Already some theaters, like the Alamo Drafthouse chain, based in Austin, have said they would show the film.

What if the whole thing was an elaborate marketing ploy? Has anyone checked if there's actually a country called North Korea?