Yesterday (conspicuously just a few days before the start of the NFL season) Nike released their newest "Just Do It" ad campaign featuring former quarterback Colin Kaepernick who famously knelt during the national anthem to protest police brutality and promote the Black Lives Matter movement, inspiring many other players to follow suit.
This announcement sent right-wing racists into a blind tizzy, with some of them protesting by burning their already-purchased sneakers and... cutting the Nike swoop out of their socks (???) in some kind of misguided weird protest not unlike last year's very short-lived and hilarious "Boycott Keurig" campaign.
Anyway, the internet LOVES IT SO MUCH (!!!) when dum-dum rednecks do dum-dum things, because it gives us something to point at and laugh uproariously about. And with that in mind, TAKE IT AWAY, TWITTER!
If you really want to own the libs, stuff a pair of Nike Air VaporMax Premier Flyknits in your Keurig while carrying a long gun in Target and not seeing "Hamilton." #NikeBoycott
— Rex Huppke (@RexHuppke) September 4, 2018
This is our sound guy who gave up on his quilt two squares in because his sewing machine jammed, and there’s no way Cracker Barrell would peddle his wares with these jagged edges pic.twitter.com/Tsur9iJKhd
— Abbi Crutchfield (@curlycomedy) September 4, 2018
People are getting rid of their Nikes? Can we make Colin Kaepernick the new face of the AR-15 too?
— Matt Fernandez (@FattMernandez) September 4, 2018
Face of Nike - Colin Kaepernick
Face of Puma - Jay Z
Face of Adidas - Kylie Jenner
Face of Reebok - Kendrick Lamar
Face of Under Armour - Steph Curry
All supports of Colin Kaepernick
So y’all #NikeBoycott can walk around barefoot 😂
— Billy Morehead (@lilbillfromthep) September 4, 2018
To own the libz I...
-stuck my unwashed feet in my Nikes and tied them tight
-slammed my Nikes into the pavement repeatedly, battering them against dirty sidewalks for almost 2.5 miles
-threw my Nikes into a dark closet to hide their shame#BoycottKeurig
— Sam Riegel (@samriegel) September 4, 2018
Good thing Nike doesn’t make umbrellas. Then fools would be walking around getting soaked under a wire frame and saying “WINNING!” #NikeBoycott #ColinKaepernick
— Robert People (@PeoplesCourt79) September 4, 2018