(ART OPENING) Like, gulp down? Swig? Scarf? Choke? Frye Art Museum contemporary curator Robin Held's use of the imperative case in the title of her latest exhibition makes me want to obey. Plus, Swallow Harder is the first public glimpse at the holdings of local couple Ben and Aileen Krohn, who began building their regional, national, and international contemporary collection of video, sculpture, photography, painting, and performance works in the late '90s. (Frye Art Museum, 704 Terry Ave, 622-9250.Tues–Sat 10 am–5 pm, Sun noon–5 pm, and Thurs 10 am–8 pm, through May 14, free.) JEN GRAVES