Documentarian Doug Pray has made a career chronicling American subcultures, from the ground-zero participants/victims of the Seattle Grunge Boom (1996's classic Hype!) to the loneliness of the long-haul trucker (the 2007 SIFF hit Big Rig). In his entertaining new Art & Copy, Pray dives into the advertising world, chronicling Madison Avenue's major players and the Ad Campaigns That Revolutionized Everything (from "Morning in America" to "Got Milk?" to "Just Do It"). (Northwest Film Forum, 1515 12th Ave, 829-7863. 7 and 9 pm, $9.)