As the pullout in the center of this paper will tell you in a thousand different ways, this weekend brings Bumbershoot, the Northwest's preeminent arts and culture festival, and day one is packed with delights. Among today's top draws: the Shins, Common Market, Gogol Bordello, the Avett Brothers, the Salon of Shame, and the Moth storytelling tour (featuring Jonathan Ames, Dan Savage, and the amazing Kimya Dawson). (Seattle Center, all effing day, $35 at the gate or www.bumbershoot.com. For complete information, including a customizable, printable schedule and reviews of everything, see www.thestranger.com/bumbershoot.)