New York's Museum of Arts & Design is opening the Centre for Olfactory Art. Its curator is the "former fragrance critic" (!) for the New York Times, who said he wants:

" show that scent is a legitimate artistic medium, the equal of painting, sculpture, architecture and music... What I intend to do is strip away the marketing, PR and commercial presentation of what are stupendous works of art—but are not yet understood as such."