and remember to be decent to everyoneall of the time.
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But in subsequent years, the blue chip galleries have pulled out. There were 55 exhibitors in 2014 compared with 74 in 2012. The big art projects got smaller. The fair is less interesting now and doesn't seem particularly consequential anymore.
I mention this because this could be the future of the Seattle Art Fair. If the dealers when they do their final P&L learn that the ROI for having a booth in Seattle is less than for having a booth at the Armory Show and Frieze, Seattle will go by the wayside. Those 15,000 attendees don't really count--all that matters for exhibitors are collectors who are willing to spend money right now.
The problem with regional art fairs like Seattle's (or Houston) is that the big money collectors can easily fly to New York or Basel or Miami to buy their blue chip art. The question becomes, can a local fair convince a local collector to buy locally (especially local art)? I haven't seen that in Houston with TCAF, but maybe Seattle will be different.