• We still don't have a release date for the new Kanye West album, but the artist appears to be hard at work on those pesky details. Over the weekend, West announced via Twitter that he would be changing the previously announced title of So Help Me God to, simply, SWISH. Perhaps he was inspired by Kendrick Lamar's collaboration with Reebok, and wanted to rebrand the album so it could easily slot into a Nike campaign. Whatever the case, Evan Minsker pointed out this is the not the first time 'Ye has flip-flopped on his title choices. My Beautiful Dark Twisted Fantasy was initially called Good Ass Job. And West himself said he might change his mind again. The rapper is currently in New York to attend tonight's Met Gala with his wife, Kim Kardashian, who is likely throwing a fit over the soiree's new rule: no selfies on the red carpet. How will she live without being able to have the freedom and inspiration necessary to create her art?!
• Kendrick Lamar has revealed the name of his superhero alter ego: Hardbody. Mass Appeal interviewed Lamar for their web show Super..., and the rapper said, "The power that he projects is straight love. His energy builds up to the next man and builds up all the way around the world." I mean, this all sounds pretty good, but let's face it. The persona is no Sasha Fierce. (And it's not like Lamar really stretched to come up with the name either.)
• Lana Del Rey is known to have a rabid fan base, and it looks as though they uncovered a few photos of the singer shooting her next video. (Let's hope she's more careful with the selection of her subject matter this time.) Back in January, Rey told Billboard that she has already recorded the tracks for the follow-up to 2014's Ultraviolence. She's calling her fourth record Honeymoon, but of course there's always the chance that she'll change her mind and keep releasing new music via movie trailers instead.
• Anyway, hope you had a fun weekend.