No: How Cheesy Commercials Brought Down a Brutal Dictator

No: How Cheesy Commercials Brought Down a Brutal Dictator

NO What part of this film’s title don’t you understand?

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After making two very disturbing films, Tony Manero and Post Mortem, about the dark times that fell on Chile after Augusto Pinochet assumed power with the CIA's assistance in 1973, Chilean director Pablo Larraín makes a film about the dictator's downfall that's practically a comedy, that the whole family can watch, that will make you feel all good inside. How did he do this? With a simple and satisfying setup: After years of war, murder, bloodshed, and disappearing people, the dictator is forced by the international community to allow his country-people to vote on whether or not he should stay in power. The year is 1988, and Pinochet doesn't doubt for a minute he is going to lose; the opposition, however, sees this as a great opportunity to bring to an end almost 15 years of madness. The opposition produced a 15-minute TV spot every night to make its case against the dictator.

Now here is where things get interesting: The opposition turns to an advertising exec (played by the global cinema star Gael García Bernal) to come up with an eye-catching campaign for the spot. Here's where things get funny: The ad exec doesn't think the campaign should be heavy or bleak or angry but should be as cheerful as the ads he makes for soda pop and microwave ovens. In short, the ad campaign should be positive and the opposition should say "No" to the dictator with a smile on its face, with people dancing to bad 1980s pop, and with women working out at the gym in Jane Fonda–like outfits. This revolution will be advertised. recommended


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I was expecting a film review..
Posted by bakatya on March 29, 2013 at 6:29 PM · Report this
Any suggestions as to where, or how, one might be able to see this? Or do I have to do a simple web-search myself? How dare I think you should humor your readers about where to see the film you reviewed...
Posted by Huckleberry on March 29, 2013 at 10:10 PM · Report this
Canadian Nurse 3
There's a little green box under the tools menu with a link to showtimes. It's there for all films reviews on this site.
Posted by Canadian Nurse on March 30, 2013 at 6:41 AM · Report this
My bad, thank you Canadian Nurse. Guess in this day and age of over advertising on webpages I've trained my eyes to ignore boxes of texts here and there. Oh well, at least you were nice about redirecting me, thank you
Posted by Huckleberry on April 1, 2013 at 8:59 AM · Report this
So...based on true story? The review seems to pin the "setup" on the director. This is a negative review, si?
Posted by turin07 on April 9, 2013 at 1:37 PM · Report this

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