Color me compelled.
Color me compelled.

Like many, I'm on the fence about which democratic candidate to support in the upcoming Washington caucuses. But on my way into work this morning I noticed the wheat paste poster you see supra, and, I gotta say, it makes a strong argument.

Every aspect of the poster seduces, and it helps me see the politician the way his most ardent supporters see him. The all-caps BERNIE calls out to me, focusing my attention on the candidate's most recognizable quality, his name. The all-caps also evokes Bernie's trademark bluster, but the slightly messy and amiable-looking font colors that bluster with charm. Below, the stars add a note of authority, which the casual cursive "for President" simultaneously supports and softens. "Bernie's not a power-mad politician, but he's not powerless," the poster seems to say.

The simple black and white color scheme recalls the adult coloring book craze currently sweeping the nation, which is a subtle and smart nod to some Seattle supporters. I'd reckon that anyone who's got a drawer full of colored pencils and a half-colored picture of a barn owl perched in a fir is voting Bernie.

And look at that face! Determined, but not ruthless. A sort of hopeful grit.

But the designer makes their strongest argument in their choice of placement. Let's take a closer look:

bernie_2.PNG
Mary Seton

There we go.
There we go. Mary Seton

The throb Goblin's apparent endorsement is huge for me. I will follow that iron-pumping, mustachioed aquabeast into any dark.