Like many, I'm on the fence about which democratic candidate to support in the upcoming Washington caucuses. But on my way into work this morning I noticed the wheat paste poster you see supra, and, I gotta say, it makes a strong argument.
Every aspect of the poster seduces, and it helps me see the politician the way his most ardent supporters see him. The all-caps BERNIE calls out to me, focusing my attention on the candidate's most recognizable quality, his name. The all-caps also evokes Bernie's trademark bluster, but the slightly messy and amiable-looking font colors that bluster with charm. Below, the stars add a note of authority, which the casual cursive "for President" simultaneously supports and softens. "Bernie's not a power-mad politician, but he's not powerless," the poster seems to say.
The simple black and white color scheme recalls the adult coloring book craze currently sweeping the nation, which is a subtle and smart nod to some Seattle supporters. I'd reckon that anyone who's got a drawer full of colored pencils and a half-colored picture of a barn owl perched in a fir is voting Bernie.
And look at that face! Determined, but not ruthless. A sort of hopeful grit.
But the designer makes their strongest argument in their choice of placement. Let's take a closer look:
The throb Goblin's apparent endorsement is huge for me. I will follow that iron-pumping, mustachioed aquabeast into any dark.