Today, we received a very important email. The subject line: "DATA: Seattle defeats Portland as nation’s most 'hipster' city."

WE FUCKING DID IT Y'ALL!!

This groundbreaking study, which measures major metropolitan cities' hipsterdom based on how many "microbreweries, record stores, music dealers, thrift shops, tattoo parlors, music and live entertainment, bicycle dealers and non-chain coffee shops" they have, comes from "big data" marketing service provider Infogroup. Their e-mail also included terms such as "the cool and connected" and "lamestream establishments."

They also note: ""Seattle may be the birthplace of Starbucks, but its large number of single-location coffee shops (38 percent of all 'hipster' businesses) brought Seattle to the top."

Riveted? Dying to know the country's other (sub-par) hipster bastions? Here ya go:

Infogroup ranked the following as the top 10 hipster cities in the U.S.:

1. Seattle
2. Portland
3. Denver
4. Sacramento, Calif.
5. Grand Rapids, Mich.
6. San Diego
7. Providence, R.I.
8. Pittsburgh
9. San Francisco
10. Rochester, N.Y.

WE'RE #1! WE'RE #1 WE'RE #1!!!!

How did Seattle beat out the likes of Portland and San Fran-fucking-cisco? I'll let the geniuses explain:

Though Portland in recent years has arguably been considered the country’s most “hip” city, Seattle took the top spot partly due to its high concentration of single-location coffee shops. Single-location coffee shops make up 38 percent of “hipster” businesses in Seattle and 29 percent in Portland. Both cities boasted a significant microbrewery presence as well, making up 10 percent of businesses of interest in Seattle and 14 percent in Portland.

“By pinpointing the business characteristics of unique communities, such as 'hipsters,' where consumers turn to local as opposed to larger chain companies, Infogroup gives marketers and business owners an advantage to gain market share,” said Matt Graves, chief data officer at Infogroup. “Our insights find a high correlation between types of businesses and consumer preferences that creates an opportunity for growth in the community.”

FASCINATING.

#InvestigativeJournalism