Today in content marketing news, online dry cleaning service Zipjet has published a study that apparently identifies the most and least stressful cities, and Seattle is the big winner.
From the 2017 Stressful City Index press release:
As an app which aims to reduce everyday stresses and tasks for those living in major cities, and with mental health an ever-growing concern in society, the service provider undertook the study in order to better inform cities and citizens alike of the factors which may lead to heightened levels of stress and anxiety.
Sure. Seattle, according to this "study," gets high marks for perception of security, green spaces, air pollution, household debt, unemployment, gender equality, mental health, and sunshine hours(???), which may be true if you are a high-paid computer programmer with access to a winter home in Palm Springs, but might not resonate so well with rest of the peasants. As an Oxfam report noted earlier this year, eight men posses the same amount of wealth as the poorest half of humanity, and two of them (Bill Gates and Jeff Bezos) live right here in the Seattle area. Meanwhile, Seattle has one of the largest gender pay gaps (and most regressive tax structures) in the country, and 15 percent of all residents are below the poverty line—including 42 percent of black residents under the age of 18.
But not only did Zipjet declare Seattle the least stressful city in America, they also say Seattle is the "best for racial equality." Okaaay. It seems Zipjet has never actually been to Seattle, which falls somewhere between Lake Wobegon and Steven Bannon's annual Christmas party on the whiteness index.
Oh, and the opposite end of the spectrum? Baghdad, Kabul, and a bunch of other places on Donald Trump's to-bomb list are the most stressful cities in the world. Maybe they could use an online dry cleaning service.