Because the thing that sucks about Budweiser is the can.

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“Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bow tie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate.”

Does this ever really work?

h/t Chicago Tribune

30 replies on “Good Luck with That”

  2. I would think a recession would increase beer sales. But beer is blue collar, so the high jobless numbers would say less money. I geuss junior would go without pampers before dad would go without beer.

  4. Yeah, it’s crappy beer, but I enjoy Budweiser on really hot day. It’s like beer-flavored water. Kind of the Talking Rain of beers.

  6. It may not be great beer, but five Anheuser-Busch products are in the top 10 beers by market share in the U.S.

    So yeah, I have to think their marketing people know what they’re doing.

  8. We had some people over Saturday night after much drinking elsewhere. Somebody bought an 18 pack of the goddamn patriotic cans, things eventually got unplesant (as they tend to do at 4am) and they left almost all of them there, at our house. We have no idea what to do with them. I will run out of both money and real beer in a couple days and I don’t plan on drinking them even then. You’re looking at an actual Irishman who may refuse to drink the free beer in his own home. I can’t even fathom how this is happening.

  9. If you want (sort of) beer-colored water, try The Champagne of Beers. We had a crappy beer blind tasting after work a bunch of years ago, and Miller High Life beat MGD, Budweiser, Schmidt’s, Olde English 800 Ice (it was the tail end of the ice beer fad, and the Q didn’t have regular 800) and Coors, in that order IIRC.

    I wouldn’t say High Life was the best tasting, more like the least flawed. Fucking Coors tastes like rubber!

  17. I gotta admit to being a total sucker for targeted beer marketing. Any new locally brewed pale/IPA featuring a dog or bike on the label (preferrably both!) immediately wins points in my heart and liver.

  19. Why do so many would-be beer snobs act like the problem with beers like Budweiser are the fact that they’re Pilsners? That’s basically what most of the above comments boil down to. If you like darker beers or more hoppy beers, great, but going around talking about how it’s “watery” or something misses the point entirely. Judge it against other very-pale Pilsner-type beers or shut up.

  20. Budweiser is perfectly fine. It’s a “lawnmower beer”. On a boiling hot day you don’t want a glass of warm ale. @9, Miller High Life is OK too. MGD is miserable piss and so is PBR.

    I don’t drink a lot of beer myself, but I have a friend who can tell all of these brands apart with one sip.

  22. @19: I have compared Budweiser to German, Czech, and Austrian pilsner. It’s still crap. Even the ITALIANS make better pilsner than that.

  25. @22 & 23, that’s fine. I’m not much of a Budweiser guy myself. But people *do* often act like the only good beer is something like what most of the microbrews around here are: heavier and very hoppy. Which I love, but pointing out that something like Budweiser isn’t that isn’t really a criticism.

  26. @12: “@8: Cheese and beer soup? By the gallonful?”

    It’s not good, even for that.

    Agreed with the slugbait, that’ll keep them from going entirely to waste.

  28. When you’re in Vegas and its 106 degrees, or Phoenix, or Florida, or North Carolina, or even, this summer, in North Dakota, for God’s sake, you really need to take in a LOT of water with the alcohol that makes being in all of those places tolerable.

    OF COURSE there’s no charm in Budweiser in Seattle.

    When you’re sweating your way through a Texas Panhandle afternoon, well, there’s a certain charm in being able to down 18 cans in an afternoon.

    (My cousin who migrated South is regularly mocked in his town as the “brown bottle beer” guy.)

  29. It’s not an American owned company anymore. They have to do something to set them apart from the companies selling the exact same thing only better.

  30. @19, Bud is not a pilsner. A pilsner is a hoppy beer by definition. A light, clear, crisp, hoppy lager. Bud is a watery, sweet beer-like beverage that is brewed with rice. Rice! There is no rice in beer, there is barley. At best, Bud is a light American lager, but it’s missing the defining hop characteristic. Try a Bud side by side with an actual pilsner (like the the first one, Pilsner Urquell) and see if you really would call Bud even halfway to pilsner.

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