In a classic social media blunder, J.P. Morgan announced on November 6 that they’d be holding a Q&A on the 14th (today), but then something happened.
It’s a #TwitterTakeover: We’ll host our 1st live Q&A on leadership & career advice w/a leading $JPM exec on 11/14. Use #AskJPM to submit a Q
— J.P. Morgan (@jpmorgan) November 6, 2013
Unsurprisingly, public vitriol toward the mega-bank took over the hashtag during the last week, to delightful results. A few examples:
Would you rather negotiate with 1 horse-sized Eric Holder, or 100 duck-sized Eric Holders? #AskJPM
— Kevin Roose (@kevinroose) November 13, 2013
What’s it like working with Mexican drug cartels? Do they tip? #AskJPM
— David Dayen (@ddayen) November 13, 2013
Furtheringly unsurprisingly, JP Morgan Chase cancelled the Q&A yesterday. Social media managers are a dime a dozen, but here’s to showing that maybe they shouldn’t be. The whole thing recalls the Moleskin social media disaster a few years back, but this one feels way better all the way around. Read it all by scrolling down a bit here.
Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board.
— J.P. Morgan (@jpmorgan) November 14, 2013
