Like so many good things in life—your last vacation or whatever wild shit you’re getting up to this weekend—Juice Club was born from a group text. A roaming series of natural-wine bottle parties with an experiential, interactive bent, the events first started as a drinking hangout, bringing together a group of friends obsessed with wine (subject header: “Juice Club”).
Now they’re determined to get the city hooked, one party at a time.
Juice Club is the work of Ben Chaykin, Reva Keller, Lianabell Soto-Silva, Mckenna Dean, and Matt Lucas, a wine-loving quintet with combined experience encompassing everything from wine service to event management to interactive menu design. They all help pour wine, but Lucas is in charge of curating the menu, which leans heavily into expressive, vibrant, minimal intervention wines—the so-called “natural wine” currently dominating trendy wine lists from Tokyo to London to Los Angeles.
