Umi Sake House has style. It’s sleek, modern, Asian; imagine the space-age Bada Lounge crossed with a sushi restaurant. It’s on the same premises as Bada and has the same owner. The new concept to go with the new look: the izakaya model of Japanese dining, in which white-collar types celebrate quitting time with lots of snacks and lots of drinks.

Umi Sake House has a scene. On a recent Thursday evening, it was doing its job of smoothing workday into nightlife, buttoned-up into tipsy, maybe even single into paired for a near-capacity crowd of young urban professionals. The likes of Thievery Corporation provided the soundtrack, often overridden by the noise of fun being achieved. The main roomโ€”like an upscale Tokyo cafeteria with a theater-style sushi counter and red-backlit barโ€”had a festive din. The enclosed courtyard, with its big skylight and miniature Japanese maples, resonated with a dozen loud conversations and the guffaws of a group of guys. A woman bent far, far forward over a low table, flipping her hair and presenting her cleavage in a businesslike manner to her date.

Does Umi Sake House have substance? The remodel, rumored to have cost a small fortune, is oddly unprofessional in spots. The faux outdoor patio is presumably meant to evoke a Zen garden with its shake-shingle walls, blond wood furniture, and sauna-like slatted banquettes. It’s dissonant to find electrical cords winding snakelike up potted trees in search of outlets on the ceiling, a stark emergency-exit door in a forgotten corner, a faint splatter marring the picture window onto the sushi bar.

Cosmetics can be overlooked. But at a self-proclaimed sake place, the beautiful intricacies of the drinkโ€”the polishing of the rice, the ascending classifications, the subtleties of flavorโ€”ought not to be neglected. Here, it’s just hot or cold, with a large selection but a short by-the-glass list, no details as to provenance or nuance, no clues about where to start or how to proceed. Busy servers don’t give the impression that there’s time for a tutorial. A flight of sake tastes paired with a few small plates and a modicum of information would sell like crazy here; it’d be easy to order, it’d be fun. Under the circumstances, the “commitment to sake…[to] educating its guests” touted on Umi’s website sounds a lot like bloviation.

The vast pan-Asian menu holds out the possibility of a tapas-style bounty of exquisite little dishes, each showcasing a few lovely ingredients and a new sensation. But chef Billy Beach, formerly of I Love Sushi and Wasabi Bistro, instead seems to pander frantically to the fat-addicted and sweet-toothed. A long list of specialty sushi rolls relies heavily on frying, mayonnaise/aioli/cream cheese, and teriyaki sauce (often in lethal-sounding combination). The tarantula extreme ($15) involves crab, cucumber, and tobiko wrapped in avocado and laden liberally with a Thousand Islandโ€“type dressing. It’s a big, gloppy confusion of a thing that looks like it was made by a clown and tastes like everything and nothing at the same time.

Fried, creamy, and sweet prevail among the dozens of small plates as well. In the merely uninspired category, a sculptural tower of king crab and avocado ($12) attains relative freshness, standing up valiantly to its cilantro and yuzu aioli. Cross-sections of grilled short ribs ($8) have a generic garlic soy glazeโ€”candy-like but inoffensive. Six dishes under the heading “baked” offer various kinds of seafood or wild mushrooms casseroled with different kinds of mayonnaise; the mushrooms ($7) are a one-note affair with a melted lid of tartar mayo and cheese. (“Baked,” indeed; it’s total stoner food.) Steak tataki ($10) crosses the line into unpleasant. Made with some very chewy filet mignon, it’s sauced redundantly with a pool of ponzu and an overlay of squeeze-bottled wasabi aioli. A breaded and fried halibut cheek ($9), overcooked to the point of stringiness, moves into the realm of difficult to identifyโ€”it’s tasteless, and the texture’s more chicken-like than oceanic. The filling of house-made gyoza ($9), on the other hand, is unmistakably fishy, far more so than shrimp and scallops ought to be. They’re not inedible, just close.

Umi ultimately feels like the execution of a strategy rather than a labor of any sort of love. The sensation you’re left with is, like the place itself, empty but full. recommended

bethany@thestranger.com

Umi Sake House

2230 First Ave,
374-8717
Daily 4 pm—2 am.