LAWRIMORE'S THE ONE IN THE CENTER. Top row: curator Robin Held, artist Zac Culler, dealer Greg Kucera, acrylic fabricator Ben Evans, artist Tivon Rice. Second row: artist John Sutton, artist Cris Bruch, curator Beth Sellars, artist Isaac Layman, critic Regina Hackett. Third row: artist Anne Mathern, artist Susie Lee, some guy named Scott, art educator Yoko Ott, art historian Ken Allan. Fourth row: artist Ben Beres, artist Susan Robb, art historian Kolya Rice, critic/curator/gallerist Carrie E.A. Scott, artist Alex Schweder. Last row: costume metal band Doomhawk. Credit: Photos by Adam L. Weintraub

Susie Lee wanted to make
a storm. It is not an easy thing to
do. It’s especially not easy for an artist who’s never had a solo show
in a commercial gallery before. She’s represented by Lawrimore Project,
which means she had 8,000 square feet to fill—an area that would
give any artist fits of ecstasy and terror. The first room you enter at
Lawrimore Project, the room she envisioned filling with her storm, is
5,000 square feet.

Lee had another life before this—a career teaching math and
science. Her parents have had two lives, too: They left Korea for the
United States in their late 20s, the same age Lee was when she decided
to become an artist. They never got to be adults in the country where
they’d grown up; the part of her life she was living was the part
they’d lost. She didn’t set out to do this on purpose, but everything
she makes has a physical side and a digital side, a solid side and a
shadowy side—a missing half.

For her first big solo show, her coming-out party in the art world,
when you walked in out of the real rain, she wanted you, for all sorts
of reasons, to confront the virtual twin of what you’d just left
behind.

First you’d find yourself in total darkness. Disorientation. There
would be a several-second wait before anything happened, and in that
time, you’d have no idea what was around you or who was in the room
with you. As your eyes began to adjust, a crack of thunder would erupt
from nowhere and the rain would start, building to a crescendo of drops
hitting the floor—all achieved with only light and sound. It
would be beguiling, and familiar, and unfamiliar, and then it would
disappear, and for several minutes you’d be left in the dark again,
wondering what just happened, wanting to feel it again, forced to
wait.

This is how the storm existed in Lee’s mind. Inventing an enormous
unwieldy installation from absolutely nothing, creating something huge
that had never existed before—that’s another matter. Young
artists are not known for trying to make their own weather. This was
something that, if it failed, would fail big.

Lee went to Yale for molecular biophysics and biochemistry, then to
Columbia for a master’s degree in education, then taught in East Coast
high schools, got married, got divorced—she’s done a million
things in a million places, but she didn’t know the first thing about
lights. She called a friend who’d once been a lighting designer
off-Broadway, who took her to a place called Hollywood Lighting in
South Seattle. In addition to the storm, Lee was making five other
pieces from scratch to fill the remaining 3,000 square feet of
exhibition space. She only had $12,500, which she earned as a science
tutor, to pay for the whole thing.

The storm-system ideas of the Hollywood Lighting people were beyond
her budget. She would have to build this installation one tiny light at
a time.

It was a graduate student at DXArts, the University of Washington’s
art and technology program, who tipped off Lee to buying cheap LEDs
directly from Hong Kong on eBay. She ordered 2,000 and found a
California company that could ship 125 panels of black foam
core—more expensive than white, but storms are dark—on a
truck already bound for Seattle from Arizona.

The foam core, in a grid attached to the ceiling, would hold the
lights overhead. But the first test panel Lee tried at her house didn’t
project discrete raindrops on the floor, just one big puddle. Light
dissipates.

So she called in the photographers. They told her about snoots, long
tunnels you can attach to your camera’s flash to narrow the light. But
snoots are big, and LEDs are miniscule. If Lee wanted LED snoots, she’d
have to invent LED snoots. The DIY answer: little cardboard tubes that
spool credit-card receipts. This led Lee to McCallum Inc., a small
warehouse in a residential neighborhood on Lake City Way. The salesman
said he could cut the tubes to six inches each with a machine, but
after his machine broke, he ended up cutting 2,000 improvised miniature
snoots by hand.

From a frantic drawing in which Lee jabbed a pen on a piece of blank
paper—simulating the speed at which the rain was supposed to
fall—James Coupe wrote a computer program to control the
imaginary storm. Coupe is an artist himself (and teacher at DXArts) who
specializes in mechatronics, the art and science of writing custom
programs that can control
pretty much anything. He also happens to
be Lee’s fiancé.

But—are you gathering how complicated this is?—there
would be so many circuits involved in connecting the LEDs to the
panels, the panels to each other and to microcontrollers, and
microcontrollers to the main system and the wall, that Lee would have
to solder together 13,000 connections of wire and metal. Lee can
solder, but she only had three weeks left. Asking her friends for help
turned out to be the best part of making the show.

Her friends and her sister’s friends—hordes of
people—came from all over, about 10 people per party. They came
to Lee’s Broadview house from Kirkland, Redmond, Shoreline, Capitol
Hill, Green Lake, Maple Leaf, West Seattle, Wallingford, the Central
District, and the International District. They came four times for
several hours each time. There were soldering parties in the living
room, the bedroom, the bathroom, the carport, the closet. When Lee had
her doubts that this storm was ever going to really happen, she had
lots of people telling her not to give up, and reminding her that, at
that point, she couldn’t.

When the show opened at Lawrimore Project on October 11, Elysha Rose
Diaz, who had learned to solder so she could help, walked into the dark
room that night—and nothing happened. She froze. She was
mortified for Lee, figured the people surrounding Lee were consoling
her, and waited in line to tell Lee that opening night wasn’t
everything, that she was sure it could be fixed, that she didn’t even
see any critics around. Just before Diaz got to Lee, the thunder
crashed. The rain started.

The storm hit.

Something like 150 people came to the gallery that night, which
would have been a good crowd for a museum opening. (The show
closes December 1.) Beyond the storm was a tank of water in a dark room
giving off the moving glow of a video projected through it, a pillow
made of what looked like ice or glass reflecting the shadows of hands
trying to touch, an empty white room making startling back-and-forth
noises.

Lawrimore Project is a storm unto itself, and when there’s a new
show, everyone goes. Lee’s show attracted critics, naturally; docent
groups traveling in caravans from the Seattle and Portland art museums;
teachers boning up on local culture on behalf of their Lakeside School
students; classes of artists-in-training from UW;
architects-in-training from Cal Poly San Luis Obispo (one of them
accidentally broke a small piece); Lanny DeVuono, artist and writer,
taking notes for a piece for Artweek; and curators, descended
from their institutional heights at SAM, PAM, Tacoma Art Museum, Frye
Art Museum, Henry Art Gallery, the City of Seattle, Vulcan, Suyama
Space, the Art Gym at Marylhurst University in Oregon, Kemper Museum of
Contemporary Art in Kansas City, the Scottsdale Museum of Contemporary
Art in Arizona, the Speed Art Museum in Kentucky, and the Luckman
Gallery at California State University Los Angeles. One day,
soft-spoken Australian artist Patricia Piccinini strolled in
casually—with Washington, D.C., super-collector Anthony
Podesta.

All those people—plus the ones at the LED parties, and at
Hollywood Lighting, McCallum Inc., Force Electronics in Redmond, and In
Display in South Seattle—have seen, considered, or contributed to
the very first art show of a brand-new Seattle talent. They’ve all been
drawn in, like Lee herself, to one spot: Lawrimore Project.

•

It would be insulting to other contemporary galleries to say that
Lawrimore Project is the center around which the art world in Seattle
orbits. But it’s fair to say that Lawrimore Project is the closest
thing contemporary art in Seattle has to a center, and the only place
that feels like a center, like a place where, at one point or
another, everybody—and everybody’s energy—collects.

It pulls things toward it. Kids coming out of art school talk
lustfully about Lawrimore Project. The most uniformly exciting bloc of
young artists in the city is represented by
Lawrimore Project:
Anne Mathern, Tivon Rice, Isaac Layman, and Lee. Cris Bruch, the
long-unsung local hero, is represented by Lawrimore Project. Four of
the five visual artists who’ve won Stranger Genius
Awards—Susan Robb, SuttonBeresCuller, Alex Schweder, and Lead
Pencil Studio—are represented by Lawrimore Project, even though
The Stranger has been through three visual art editors in that
time. Lead Pencil Studio is the only one that was represented by
Lawrimore Project at the time it won. In fact, Lead Pencil Studio
(currently in Rome, living it up on the Rome Prize) designed Lawrimore Project and was the first on the roster.

On Tuesday mornings, Lawrimore Project moves, basically. It shifts
from the International District, where the gallery is located, to
Capitol Hill, where a mob of art people takes over the back room of
Cafe Presse. Scott Lawrimore presides. He started Lawrimore Project in
June 2006 and the coffee klatch 10 months later. He usually sits in the
corner taking notes. He always buys.

The art world is disparate and factious, made up of people almost
always kept apart by their jobs. It’s a world characterized more by
discretion than discussion. Who’s buying what and why is private.
Critics write reviews, but don’t have to defend themselves. Artists
don’t argue with curators. Art historians stay in their offices writing
papers. For artists, critics, curators, dealers, collectors, and art
historians to be spreading butter on baguettes in each other’s company
while having it out is extraordinary.

The first klatch was on May 8, 2007, and it didn’t take place at
Cafe Presse, it took place at the IHOP on Madison Street. Lawrimore
installed himself in a booth in the back. He summed up the conversation
in notes he sent out to his e-mail list afterward: Legendary artist
Bruce Nauman had talked about his early work while video artist Gary
Hill, troubled by politics, “ate like a bird in a transmission tower.”
Jandek, the reclusive outsider folk singer, not seen in public since
2004, strode in, serenaded the waitress, and scored free coffee for
everybody. Scottish artist Christine Borland brought preserves made
from the apples of Isaac Newton’s tree, which perfectly complemented
the German pancakes ordered by Tobias Rehberger, who proceeded to
describe how he’d just made a film in reverse, starting with the poster
and ending with the script.

Okay, none of that happened. It was a sequence of events that
Lawrimore scribbled in his notebook based on the reading he did for
three straight hours while nobody showed up. The very next klatch, real
people came. Lawrimore moved it to Cafe Presse and renamed it,
confusingly, IHOP Art Klatch @ Cafe Presse. (Shortly after the name
changed, artist Whiting Tennis sat at IHOP for hours waiting for this
klatch he’d heard about to materialize.) According to the invitation
Lawrimore e-mails every week, the klatch will happen “EVERY Tuesday
morning until 10:00 a.m. for the rest of my life.” The e-mail list
started out with 40 addresses; now it’s 180 strong and counting. More
and more people ask to be put on it every week, mostly so they can read
Lawrimore’s descriptions of the week before.

Usually only 15 to 20 people show. Any obsession, complaint, or
curiosity is welcome. If it weren’t so early in the morning—it
starts at 7:00 a.m.—who knows how many would come. (Seattle
P-I
art critic Regina Hackett and dealer Greg Kucera, for
instance, have never been, much as they’d like to, because they can’t
get up that early.)

The weird, surprising moments keep people coming back. Once, when
artist Brian Murphy sarcastically said, “I paint everything for JPEGs,”
at the suggestion by someone else that artists consider digital
reproduction when they’re making their art, another painter, Francisco
Guerrero, quietly added that he had once changed the entire direction
of his work so that it would reproduce better.

Tom Barwick, a heavyweight collector of early American artists such
as Winslow Homer and Albert Bierstadt and Mary Cassatt once confessed
to me that he didn’t know what he was doing there. He doesn’t like or
understand contemporary art, but he keeps showing up.

On October 23, a week and a half after her show opened, Lee was the
“featured speaker.” That meant that she showed up around 8:00 a.m. and
took the floor for three minutes or so until the group broke in with
questions, opinions, comparisons, whatever. I’d arrived just before
her, so I missed all the other stuff that was alluded to in the notes
that got e-mailed out the following week. Apparently they’d talked
about reverse influence, assimilation, and the artist who famously
walked a cabbage across China.

Lee divulged an ongoing argument she has with Coupe, her
fiancé. A recurring theme at the klatch is that the speakers
question themselves or throw out half-formed ideas that, in a context
like a lecture or gallery talk, would be flattened into conclusions or
avoided altogether. She said, “I tell him, ‘I don’t think you need to
be an expert in the physiology of the ear and the physics of sound to
be a composer.’ But I ask myself: ‘What kind of competence do I
actually have to have to feel like this is my work?'”

The conversation somersaulted from there. Somebody dissed DXArts as
“high-tech craft.” Somebody else declared a love for sensuality,
romance, vulnerability, poetry.

Then an art historian sitting next to Lee turned to her.

He paused. He was clearly afraid of what he was about to say, or was
afraid that she wouldn’t like it, or something. But he went for it. “I
might be totally dissing your work here,” he ventured.

The place went quiet. Was an art historian actually going to give an
artist sitting right next to him an opinion that might not be totally
comfortable?

“Were you trying to make me nauseous?” he finally blurted.

She laughed. Only slightly uncomfortably. Many artists
crave actual criticism. The art historian went on to explain
that he was referring to one sculpture in particular. In this
sculpture, a man whispering a sex poem is heard in headphones that you
wear while watching an abstract projection on the wall.

“You’re uncomfortable,” Lee said. “I just wanted to go with
that.”

Cheerfully, he declared, “I hate it!”

It was not unlike a lightning strike. Something unprecedented had
been achieved: actual dialogue.

Lawrimore, who makes a portion of his living selling Lee’s work,
didn’t jump in defensively or change the subject. He sat there quietly.
Taking notes.

•

Two years ago, Lawrimore Project didn’t exist and Scott Lawrimore
was just another assistant at somebody else’s gallery. He has a
nondescript background: grew up in a trailer park in northern
California, once made a drawing of Scrooge that got him placed in art
classes, ended up with a master’s degree in art history, came to
Seattle to work and moved up the gallery chain, ending at Greg Kucera
Gallery.

Now, Lawrimore is historic.

Ken Allan, an art historian at Seattle
University, compares
Lawrimore to some-one like Walter Hopps, who schlepped slide

projectors to collectors’ L.A. homes in the 1950s to spread the
gospel of abstract expressionism.
Or to Richard Bellamy, the man
who stood behind minimalism in its very early days, but quickly lost
his Green Gallery in New York to bankruptcy.

“I think that, in the end, Scott will have developed one of only two
art spaces here in Seattle that were distinct from what everybody else
did,” Kucera said of his former protégé the other
day.

The other gallery Kucera was referring to was run by Donald Young,
who put everyone else to shame by importing world-famous artists to
Seattle. (He moved to Chicago.) That’s different from Lawrimore’s gig,
which is aptly described as a “project” instead of a “gallery.”
Lawrimore Project is a commercial gallery, but there are times
when it seems an awful lot like a nonprofit, a theater, a school, a
bar, a party, a brunch place, a think tank, a salon, or a community
center.

•

Lawrimore has a system for walking to work in the morning. He tries
to get from his condo on First Hill to the gallery in the International
District without stopping for a stoplight.

There are rules. He does not allow himself to go backward or in the
wrong direction, or to slow down as he approaches a light until it
changes in his favor. The point is to hope that moments of luck will
coalesce into a perfect experience. He’s been walking to work since he
opened the gallery, and it hasn’t happened yet.

On a gray October morning, it looked worse than usual.

“Goddamn you, Seventh and James!” he mock-yelled, shaking a fist. He
started to mutter about why this is a particularly problematic corner.
It only has crosswalks on two sides, so you can’t just cross one way
and hope for the light in the other direction—that’ll just be a
dead end. The whole area is to be avoided. It’s always better to walk
around downtown than through it. “You’re so limited from here,” he
concluded mournfully.

But the sense you get is that the laws of chance are, for him, their
own reward. It’s not really winning he’s after, just playing.

That’s the sense you get at the gallery, too, and then you think,
that can’t really be true. An art dealer is an art dealer. Somebody who
sells art. Who needs to make money to keep the doors open. Who needs to
win, not just play.

Lawrimore may be the first dealer in Seattle for whom winning means
playing. He’s cashing in on the gamesmanship that’s been a part of art
since Marcel Duchamp (his hero) declared a urinal a work of art in
1917. And his gallery reflects and absorbs the open criticism of art
and its institutions—also known as institutional
critique—that artists have practiced for decades. A costume metal
band that Anne Mathern invited to perform in the gallery in August
implicitly accused art, as opposed to music, of being staid and
disconnected. In June 2006, a giant plywood box with SuttonBeresCuller
sealed inside it blocked the view of the new gallery, mocking a certain
slavish devotion to architecture that the gallery at the same time
epitomizes. In January, an entire show called LP *Hearts*
Painting
consisted of a single painting by Michael D. Linares
emblazoned with the words “FUCK DUCHAMP.” In 18 months, Lawrimore has
shown fewer than 10 paintings.

None of these shenanigans is without precedent in the world of art.
In fact, Lawrimore’s artists often nod directly to forebears in their
work. Lawrimore himself is in the mold of theatrical dealers like
Jeffrey Deitch of New York—and he is always, fixedly,
contemplating history. “I come with baggage,” Lawrimore said. “My
baggage is art historical, numerological, and archetypal. When Anne
Mathern, for instance, comes to me, I have a gazillion associations in
my mind. There are always precedents. Somebody’s always gotten there
first. It’s my job to figure out, ‘Is this artist going there? Or not?
Why not?'” (Mathern, for her part, flatly says she doesn’t make art
about art, so the combination is interesting to watch, and probably
good for both of them.)

What is unprecedented here is that Lawrimore has made unwieldy
performance art, conceptual art, and technology-based art by untested
artists the centerpiece of a profitable enterprise—a
commercial venture—in Seattle.

It can’t be easy. What’s a collector to do with Lee’s installation
of an empty room with speakers completely hidden behind
Sheetrocked-over walls? Or 5,000 square feet of foam core panels, LED
lights, and miles and miles of wires hooked up to microcontrollers?
This sort of thing used to be the province of nonprofit museums,
galleries, and art centers. In Seattle, all the daring
nonprofits—Consolidated Works, Center on Contemporary Art, 911
Media Arts Center—have either ceased to be, or ceased to be
daring.

So how is Lawrimore keeping the doors open?

“I’d love to get him alone and get him drunk and just say, ‘Really
man, how do you keep this boat floating?'” says Kolya Rice, an art
historian at UW.

Lawrimore says his parents, who run the same trailer park where he
grew up (and where his brother and his brother’s family also still
live), helped him open the gallery, but since then, sales alone have
paid the rent. The gallery’s smaller rooms are more practical, perfect
for showing photography, scaled-down sculpture, painting, and
video—stuff that does sell.

As a salesman, Lawrimore is part wonk, part daredevil. Last December
at Aqua Art Miami, a satellite to the jumbo art fair Art Basel Miami,
he sold more than $100,000 of work in a matter of hours; over four days, he placed seven pieces in museum collections. Most dealers brought art to Miami, hung it, and
tried to sell it. Lawrimore took a different approach. He played
bartender behind a glass-topped bar that showed videos by his artists
on demand. He strung an indecorous red-velvet rope outside the door. It
was a riff on the decadent scene. “Like, yeah, it’s a bar—you
want to hang out and be part of the beautiful set?” says historian
Allan. It worked.

This December in Miami, instead of serving drinks, Lawrimore will
cater to the ubiquitous sense of the malnourishment of art fairs by
cooking up omelets. A team of Seattle anti-fashion designers called
Ruffeo Hearts Lil Snotty will outfit him and his artists. In a location
visible from the street, Seattle artist Schweder will make a
site-specific inflatable installation based on the sex act of
snowballing (another metaphor for the fair?).

At home, Lawrimore emphasizes presales so that openings already
sport red dots. All the leading names in contemporary collecting in
Seattle—the Trues, the Behnkes, the Stewarts, the Monsens, the
Krohns, the Casteels—have bought from the gallery, which
represents in its roster of 16 a couple of higher-profile artists, too,
notably Austrian conceptualist Erwin Wurm.

•

There is something
unlikable about Scott Lawrimore. He calls
this quality arrogance.

One thing that outperforms Lawrimore’s arrogance is his sense of
humor. Once, when I asked him to stop using the art-jargon word
“discourse” on me, he refused, but kindly substituted “Darjeeling.”
Over time, the range of experiences Lawrimore Project presents has
broadened, and his choices of artists have not all been fashionable.
I’ve come to believe it’s as possible to have a “loud” experience at
Lawrimore Project (as I described its first opening in this newspaper)
as a quiet one. And Lawrimore is the most tentacular of all Seattle
dealers: He invites strangers for breakfast, he introduces people, he
recommends books. (His favorite book to recommend is Applied
Grammatology
.) Maybe this is the adult, sophisticated version of
his goody-two-shoes days in high school when he organized don’t-drink
parties.

By Northwest standards, Lawrimore is flashy. He’s an impresario.
He’s youthful at 37. He’s unflappable and often slightly joking. When
he’s really joking, he raises his eyebrows three times fast, like
Groucho Marx. He’s freckled, sandy-haired, and slim—he used to be
chubby but will tell you that he lost weight when he got seriously into
the art business—and he dresses cleverly. He wears his
high-school varsity jacket around; he lettered in basketball and
golf.

But this Lawrimore is relatively new. This urbanite didn’t even live
in the city until a few years ago, commuting in for years from
Southworth or Bremerton.

“A million years ago, I remember him as the guy who sat at the desk
at Davidson [Gallery] and he was always pleasant, but I never knew
quite who he was,” said Beth Sellars, the independent curator behind
Suyama Space and a keen observer of art in the Northwest for more than
30 years. “Then, when he went over to Greg’s [Greg Kucera Gallery], he
just became this hysterically funny guy, with this dry, quirky sense of
humor, and I was like, ‘Is this the same guy?’ And then he started
this!”

“He always had his fingers on the pulse of things that were more
experiential, more inclined to be nonrectangular,” Kucera said. “What
he’s got going for him is his high sense of theatricality and his
ability to engage the public on a number of different levels: the
coffee klatch, the exhibitions, the artist talks, the distinctive level
of installation.”

Lawrimore’s favorite living artist is Tino Sehgal. He’s based in
Berlin and is about as nonrectangular as they come. He invents rules
for gestures to be acted out by other people, and they are never
photographed or documented.

In one piece, two dealers representing Sehgal were set up next to
each other at an art fair. They were only allowed to talk about his
work—to sell it—one word at a time, alternating. In another
piece at an art fair, two children stood around interpreting and
promoting his past pieces using art jargon they’d been fed
beforehand.

Lawrimore likes it when the joke is on the dealer. When he was
working for Seattle galleries, he instituted a program: the $150 studio
visit. He’d go to artists’ studios but often would be unable to show
their work for one reason or another, so he’d give them $150 in
exchange for whatever they thought that was worth. “I always wanted
them to, like, spit in a napkin and give it to me,” he said wistfully.
“But they never did.” recommended

Jen Graves (The Stranger’s former arts critic) mostly writes about things you approach with your eyeballs. But she’s also a history nerd interested in anything that needs more talking about, from male...