Finally! A booze ad that objectifies men instead of women. It doesn’t actually make me want to drink Jizz, I mean, Jillz Cider, but hey, it’s out there…
Kelly O—formerly a Stranger staff photographer, music writer, Drunk of the Week columnist, and more!—finished art school and a soul-crushing internship at a corporate advertising agency in Detroit,... More by Kelly O
This is not new.
http://www.on9now.com/video/v429.html
Of course, when SNL did it, it was satire.
Somebody saw the wisdom in this marketing strategy.
But they’re all kind of icky.
I’m torn here, the brother is Mmm fine. But something tells me they’re more into each other a sorta gay vibe here?
Alcohol onder de 16, natuurlijk niet.
Ah, the Dutch.
I don’t want any spurting penis cider, thanks
Yeah, they was hot
It’s my dream apple farm.
Seriously though, I’m embarrassed for them.
Your answer is in your question. They objectified men, and you didn’t like it.
Believe it if you want – but objectifying women works on men; really, really well. It even works on many / most women.
Objectifying men doesn’t.
Whoa whoa who said anything about objectifying? Guys do this all the time, it’s just a secret man ritual women have never been allowed to know about…until now.
Hey Chris,
I’ll see you at the Apple Farm this weekend right?
Oops, I spilled the beans!
Cider rocks!
Will is a sixteen-year-old girl. I knew it.
I don’t think this add was aimed at women…
Nope. It wasn’t aimed at women.
Because men who behave like this are gay. At least, that is the predominant response – which might be why these ads don’t appeal to most women.
Just sayin’. It’s not like Madison Avenue cares what is fair, they just know what works.
Ads like this, only with women actors, work well on men because men’s arousal threshold is low enough that it’s easily exceeded even when sex is the last thing on a man’s mind.
Women’s arousal threshold is higher and a mere ad popping up on tv can’t reliably expect to overcome the weight of other distractions.
But I’d say there’d be little difference in response if a woman is already aroused to some degree before seeing it.
The above assuming such ad imagery is of a style attractive to a viewer in the first place.
Nice eye candy.
@8 – you are right, objectifying men doesn’t work on women. But I don’t think women are the target of this ad. I’m with the others who got a definite gay vibe. But do gay men drink cider?
Loveschild @3: “I’m torn here, the brother is Mmm fine. But something tells me they’re more into each other a sorta gay vibe here?”
I think that may be a cultural difference. Europeans can see guys doing things like these — skinny dipping together, doing synchronized dance moves in a bar, wearing designer clothes to an all-guy cider pressing party, and being handsome-verging-on-pretty — as totally heterosexual, while many Americans would see that combination of activities as being potentially homosexual. Cultural norms for what’s typically gay behavior are just somewhat different when you cross the Atlantic (and probably the Pacific, too, but I don’t know as much about that phenomenon). Non-competitive use of speedos is another example.
If the undercurrent was possibly intended for homosexual men, then why was the drink named “Jillz”, as in a name for a female (usually)?
A few pts off for no removal of clothes for the bar dancing, but a cute/interesting ad all around.
And yes, a couple of those guys were eye candy.
And unfort., the comments re: Madison avenue and arousal thresholds are also on the accurate side of the continuum.
The cultural thing (Euro v. Am) also has a point.
Ahhh, that was a lovely sight. Thanks!
the bollywood head wiggles and insipid grins give the blond and the black guy away. If you’re not a fag hag, you’re not loving this ad
Where is this gay orchard with the hot multi-ethnic apple pickers, and why has no one told me about it before?