It’s no Hitler (what is, really?), but it’s not what you’d call a good tagline. It’s for Freixenet, the supermarket bubbly that is a sponsor of SIFF—it came to my attention due to the sponsor ads flashed on the screen during the interminable delay before things got started last night, and the rose version was served at the party. It’s entirely quaffable, to use an unforgivable wine term, but to the target market for a rose sparkling wine—that is, the ladies—this tagline says only one thing: pregnancy.
Advertising FAIL
Funny, the last wine I drank was a sparkling rosé, a Cremant de Bourgogne. Does that make me a lady? Will I have to wear panties and a bra from now on? OK, if you say so.
Completely lame
@2 – yes.
Regardless of the bad tagline, Freixenet is a pretty good buy if you want a sparkling wine for under $10.
Only douchebags quaff.