What's in a name? Everything.

Organizers hope to remove the negative stigma surrounding American Bullies, often portrayed as vicious and ill-tempered pit bulls. Instead, today's show is designed to be a family-friendly affair.

American Bullies were bred 20 years ago from pit bulls with the intention of removing much of the aggression associated with the latter, organizers said.

If you're inventing a whole new dog from pit bulls with the intention of making them friendlier, you think you could come up with something friendlier-sounding than "bully"?