It's online dating for farmers, complete with red rhetoric:
There are basically two groups in America. Group one: their lives revolve around four dollar cups of coffee, taxi cabs, blue suits, high heels, conference rooms and getting ahead at all costs in the corporate world. If you fall into this group you're probably on the wrong online dating site. Group two: they enjoy blue skies, wide open spaces, raising animals, appreciating nature and truly understand the meaning of Southern hospitality, even if they don't live in the South. This group makes up America's Heartland. This is not a geographic area, this is a slice of America with good old fashioned traditional values, values that were never lost by the farmer.
There's a section called "Barnyard Buzz." No one wants to know.
But: "City folks just don't get it!™"