Not long ago, this “mostly false” ad for Rob McKenna hit that airwaves, paid for the by Republican Governors Association:

Among its problems: It attacks a proposal that Inslee has withdrawn, and uses as its spokesperson one—one—firefighter who happens to also be a failed Bellevue City Council candidate who was backed by conservative developer Kemper Freeman.

In response, the Inslee campaign has a new ad up that features over a half-dozen firefighters and other first responders countering the earlier pro-McKenna ad and calling it outright “false.” Perhaps most effective, at least for a lot of the people who vote based on TV advertisements: this ad continues to show the Inslee campaign’s intense commitment to great lighting and good looks.

Eli Sanders was The Stranger's associate editor. His book, "While the City Slept," was a finalist for the Washington State Book Award and the Dayton Literary Peace Prize. He once did this and once won...