S. Irene Virbila at the LA Times says:
Have the French gone crazy? Following close on the heels of Winestar’s French wine in a can — and not just plonk, but vintage red, white and rosé from such prestigious appellations as Bordeaux, Burgundy and the Rhone Valley — a French producer is introducing cola-flavored wine.
I suppose it makes sense. Now that mankind has perfected cake-batter-flavored vodka, there’s nowhere else to go but wine.